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How Editorial Work Pays Off

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#1 Jonathan Parker

Jonathan Parker


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Posted 23 January 2008 - 08:42 AM

If you're an aspiring model, you probably spend a great deal of time pouring over the pages of glossy magazines, admiring the models that grace the pages. You probably study their poses and their expressions and imagine that one day you too will be featured in some of the industry's most popular fashion magazines modeling high fashion trends and the world's most glamorous brands.

Editorial work for a model is one of the most surefire ways to get exposure in the modeling industry. Models who successively book editorial jobs, and appear in numerous magazines month after month are seen by industry executives and decision makers as rising stars. This signifies that not only do they have the look of the moment, but that art directors, photographers and fashion editors love to work with them. This can boost your career tremendously and open many doors. Magazines often set the standard for the rest of the industry which means that editorial work in fashion magazines often leads to runway shows, calls from major advertisers, catalog work and other major opportunities.

While editorial work can do wonders for your career, what you may not know is that it doesn't pay particularly well. In fact, editorial work is one of the lowest paying jobs in the fashion industry. But this is a small price to pay, because as your popularity in magazines goes up, so does your rate and your demand for other types of jobs. Editorial work also helps you to build a phenomenal portfolio.

There's one other thing you should be aware of. Remember when I said that lots of work in magazines lets others in the industry know that you have the "look of the moment?" Well while this is an exciting time, it won't last long. Therefore it's important to capitalize on it. If you aren't noticing a lot of other opportunities arriving on your doorstep during this time, you may need to give your agent a nudge and urge him or her to get your work in front of industry players. If your agent plays it right, your next stop could be anything from a series of runway shows in Milan to an endorsement deal with a major cosmetics company.

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